Life

Ok Go: The Evolution Of Music In The Social Media Age

Steve Jobs of Apple called Ok Go the “first band to use the Internet for art instead of commerce.”  It’s true: Ok Go is the evolution of music in the age of social media.

When Tim and Damian told us that during our interview today, all four of us squealed like Fan-Boys.  I mean, Steve Jobs?  It’s true–the band is a brilliant mix of music, imagery and social media magic. If you haven’t seen their latest video “I Won’t Let You Down,” it’s an utterly charming culmination of all their squirrelly ideas. Tim and Damian walk us through the evolution of the most clever band in the digital arena.  Have a listen here.

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